Don't you think it's time to lighten up a little? Lighten Up Subtle Highlighting Foam gradually brings out highlights and shine unique to your hair without drying it out. Lighten up progressively lightens up your hair every time you use it, so results should appear within 1-2 weeks. Easy to use leave-in foam gently and gradually lightens your hair and leaves it shiny. Conditioning formula, with Aloe, moisturizes each strand and leaves your hair feeling soft.