Ready in 15 minutes (Compared to previous product (2010). Based upon following back label directions.). Ridge charcoal. Starts faster. Burns hotter (Compared to previous product (2010). Based upon following back label directions.). I personally stand behind our product and offer you my guarantee of satisfaction. - J.P. Keeter, Owner. Guaranteed satisfaction. For over 60 years Royal Oaks has been proud to provide you with premium quality charcoal briquets. We at Royal Oak stand behind our product and offer our guarantee of satisfaction. We want your barbecue to be successful and if you have any comments or questions please write to us at: 1 Royal Oak Avenue, Roswell, GA 30076. Made in USA.