New. 10X more moisturizers (10X more moisturizers vs regular soap for smooth skin). Purifying birch water & lavender. Olay Purifying Birch Water & Lavender: Regular soap can leave your skin dry. Olay Fresh Outlast bar is formulated with Olay moisturizers and the purifying scent of birch water & lavender, for a beautifully fresh clean that outlasts your day. After you dry off, all that's left is skin that feels fresh, clean and wonderfully smooth all over. Questions? 1-800-652-9261; www.olay.com.