70 sheets more than the leading national brands. 12 = 16 pack (74 sheets/roll). The strength to take on tough messes. 8 XL rolls = 16 Brawny regular rolls. Since 1974, the Brawny brand has been an American icon of strength and durability. It is the original, big, tough towel. Made to be gentle. But engineered to handle the tough messes life can dish out. Giving you the confidence to accept all challenges. Allowing you to meet the worst moments with you best self. So, Stay strong. Stay resilient. Stay giant. Sustainable Forestry Initiative: Certified sourcing. www.sfiprograms.org. Proudly supporting American jobs.