Rich in fiber. No Trans Fats. Rich in Folic Acid. Net Carbs 5 g. (For those controlling their carbs, count only 5 g of the 11 g of the total carbs in this product. Subtract dietary fiber (6 g) which has a minimal impact on blood sugar.) At Atkins, we take good health very seriously. That's why controlled-carbohydrate nutritional science underlies the development of every Atkins product we bring you. Atkins Morning Start Breakfast Cereals are a hearty and healthy way to enjoy a satisfying breakfast or crunchy snack! No added sugars. Enjoy the benefits of Atkins Morning Start: Rich in fiber: Aids in controlling your appetite and keeps your metabolism going; Rich in protein: Helps build lean muscle and satisfies your appetite; Soy protein: Atkins Morning Start has 8 g of heart-healthy soy protein per serving; Rich in folic acid: A key ingredient for women! Note: This product is not appropriate for the induction phase (phase 1) of the Atkins Nutritional Approach. You can trust Atkins: Atkins Morning Start Breakfast Cereals are made with the highest quality ingredients to bring you and your family the best value and best taste. Rich in key ingredients, Atkins Morning Start Breakfast Cereals will fuel your morning with rich fiber, soy protein and a hearty taste to keep you going.!