Made with real honey. Over a century of baking. Since 1908, Mrs. Baird's has stood for quality and freshness. Ninnie Baird always said, if you're going to do something, do it right. And we sill uphold her values today. We start with the best ingredients, we never rush the baking process, and the result is a bread of legendary softness, smoothness and taste that's enriched with more than 100 years of family traditions. Grain Group: Make half your grains whole.