Baby Magic Gentle Baby Bath is a mild cleanser specially designed to help keep baby's skin soft and healthy-looking. Tear-free and hypoallergenic so it's non-irritating to baby's delicate skin and eyes, and pH balanced and sensitivity-tested. Clinically proven to be milder than bar soap. Baby Magic Gentle Baby Wash leaves your baby with that just bathed feel and smell. For healthier-looking skin, follow your baby's bath with baby lotion. Gentle fast-absorbing emollients soften and help protect baby's skin from dryness. Nobody babies your baby's skin better than Baby Magic.