Artificially flavored. Cool ranch flavor with a kick! Take a bite of this unique flavor sensation - Herr's Ragin' Ranch Potato Chips. Herr's takes the finest potatoes, cooks them in pure vegetable oil to a golden crispy crunch. We then top them with cool ranch dressing flavor with a kick of hot pepper. It's cool. It's hot. It's Ragin' Ranch. We hope you enjoy all our uniquely flavored potato chips. In fact, your satisfaction is guaranteed.